Forget Kourtney, Kim
and Khloe, when it comes to bank balances the real heavy hitter in the
Kardashian Klan is Bruce Jenner!
Jenner’s career as an Olympic gold medalist spawned a ton of
lucrative business opportunities, and the 63-year-old was quick to seize them
all.
But, before we breakdown Bruce’s business empire, let’s find
out how he built it up
William Bruce Jenner was born October 28th, 1949 in Mt Kisco
New York to parents Esther and William—he has a younger sister, Lisa and a
younger brother, Burt, who tragically died in a car accident when Bruce was in
his early twenties.
Bruce has six kids of his own—Burt and Cassandra from his
first marriage to Chrystie Crownover, Brandon and Brodyfrom his second marriage
to actress/singer Linda Thompson and Kendall and Kylie from his marriage to
Kris.
In addition, he is stepdad to Kourtney, Kim, Khloe and Rob,
the offspringfrom Kris’ first marriage to attorney Robert Kardashian.
Jenner also has 2 grandchildren, and 3
step-grandchildren—Cassandra has two daughters, Francesca and Isabella,
Kourtney has son Mason and daughter Penelope and Kim just gave birth to a
little girl.
Bruce was diagnosed at an early age with dyslexia and
favored sports over academia. He attended Graceland College in Iowa on a
football scholarship, but a nasty knee injury stopped short his budding
football career and forced him to switch his attention to track instead.
Jenner’s college coach encouraged him to focus on the
decathlon… and his career was born!
Bruce was placed 10th in the 1972 Olympics, which spurred
him on to train harder—and the results paid off.
Jenner scored the gold medal at the 1976 Olympics and he
also set a new world record.When Bruce started his athletic career he
supplemented his income by working as an insurance salesman for $9,000 a year,
but after his gold medal win all sorts of opportunities arose which were
considerably more lucrative!
At the time Olympic athletes were not allowed to financially
benefit from their position as sports celebrities, so Bruce abruptly ended his
Olympic career in favor of making bank.
Then came a number of on-camera assignments, working as a
pundit for brands such as IBM and Coca-Cola.
That quickly segued into working as a TV personality, with a
short lived correspondent gig on Good Morning America and a number of sports
commentator roles.
The big screen beckoned next, and Bruce landed a role in the
1980 Village People flick, Can’t Stop the Music—he was nominated for a Golden
Raspberry Award for his acting efforts—and didn’t appear back in movies until
Adam Sandler‘s 2011 flop Jack and Jill—which won a Golden Raspberry Award for
Worst Movie!
Bruce also appeared in a number of TV movies, including The Golden Moment: An Olympic Love Story and
Grambling’s White Tiger—and in the early eighties he became a regular on the
police show CHiPS, standing in for Eric Estrada.
The bulk of Jenner’s income though comes from his highly
profitable business ventures, including, Bruce Jenner Aviation which focuses on
selling aircraft supplies, infomercial production outfit Jenner Productions,
and his exercise videos and video games.He also licensed his name to a number
of sports related ventures, including Bruce Jenner’s Westwood Centers for
Nautilus & Aerobics, which he had no ownership of.
And if all that isn’t enough, there’s Jenner’s motivational
speaker career.Bruce commands up to $40,000 a shot to speak, focusing on the
topics close to his heart, motivation, success, celebrity, sports and personal
growth.Then, of course, there’s that little reality TV show he appears on…. for
$35,000 an episode!
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